VW
’True Life Costs’

There’s a widely held belief that Volkswagens are more expensive than most competitors.

The ‘true life cost’ of a car is a figure calculated from all of the costs of the car over a fixed length of time. We created a miniature interactive village through which visitors could roughly calculate the true life costs of various aspects of their life: family, fun, holidays, food, home and of course, a Volkswagen car, showing that the little things really do add up over time, but Volkswagen is on the case.