VW
’GTi Project’

To launch the GTi we needed to reconnect drivers with their childhood memories of cars and the thrill of driving fast. The GTi Project was born.

Our secret test facility was built around a 30ft by 25ft Scalextric track. The cars are exact replicas built to 1:43 scale and raced against the backdrop of a very stylised model city. As well as being a lot of fun to play it was a real trip down memory lane for our target market. It certainly struck a chord, we had over 590,000 racers, setting up over 4000 race leagues.