META
’Good ideas deserve to be found’
Personalised ads are big news for small businesses.
To show SMBs that Meta are all about helping their good ideas get found by customers we connected them with the most exciting entrepreneurs on social.
Eight charismatic influencers, with a combined following of 6.1 million, across three key markets.
The case study…
The influencers asked SMBs to post with the hashtag #DeserveToBeFound for a chance to get a shout out from them.
1000's of SMBs used the hashtag, for a chance to get a shout out from our famous entrepreneurs.
Real, authentic, shout-outs about the small businesses' ideas they loved, delivered directly to millions of followers.
Over 22 weeks we delivered 586 creative variants, including:
Thumbstopping animation and video
A full range of Facebook and Instagram formats
A suite of off-platform ads on YouTube, LinkedIn, Twitter, Programmatic display
Landing pages for multiple markets
And influencer content published on their own channels
The campaign drove over 13,000 uses of the hashtag or campaign sticker.
