O2
’Price Crash’

O2 wanted us to create some buzz around their Black Friday deals. Not easy when every electronics retailer is promising ever lower prices.

Our solution was to put the price in the hands of the consumer. We created Price Crash. Using O2's website visitors could choose when to cash out and bag a bargain on a constantly changing selection of tech. It was a test of nerve. It worked. So much so the site crashed.