VW
’The People’s Reviewer’

How can we get Volkswagen fans to tell other drivers just how great the Tiguan is?

Introducing The People’s Reviewer. An innovative social media campaign for the Tiguan. The premise was simple: tell us how you would review the Tiguan, if enough people like your ideas you’ll get the chance to keep one for a week and build your campaign to win one for ever. Each contestant was given tips to make the most out of Twitter, YouTube, Facebook and Flickr to get the votes coming in.