In 2013 VCCP took home Campaign’s agency of the year award. We wanted to do something to celebrate.
Most of the beer served at award ceremonies is like piss (and the quality served to employees in agencies isn't that great either). We decided to launch the VCCP Brewery in an effort to fix these travesties.
Late Shift was created as an in-house beer for creatives burning the midnight oil. The IPA and Campaign Big beers were sent out to agencies as a good luck gesture in the afternoon before the ceremonies.