Building on our campaign the previous year, our brief was to make GoThinkBig famous amongst 16-24 year olds. The O2 sponsored portal helps give young people a foot up on the career ladder by providing incredible work experience placements.
We’d already made a music video, so this year we made the music. Disco legend Nile Rodgers led the recording sessions, with the help of Rudimental. Having seen our previous campaign he gave us free reign with his entire back catalogue. An amazing gesture and an amazing opportunity.