O2
‘Go Think Big Productions’
Our brief was to make GoThinkBig famous amongst 16-24 year olds.
The O2 funded portal helps young people get a foot on the career ladder by providing work experience placements in creative industries.
We created Go Think Big Productions, a multi year ‘show don’t tell’ platform that stole the headlines with the most incredible internships ever seen.
YEAR 1
We launched by creating the first official music video created by young people on work experience, starring Rizzle Kicks.
The campaign punched far above its weight and resulted in O2's biggest PR story for the year.
YEAR 2
We’d already made a music video, so this year we made the music. Disco legend Nile Rodgers led the recording sessions, with the help of Rudimental. Having seen our previous campaign he gave us free reign with his entire back catalogue. An amazing gesture and an amazing opportunity.
YEAR 3
Once again, a money-cant-buy work experience opportunity saw promising young film makers collaborating to make three short films, based on the theme ‘The Time is Now’, inspired by the rally-cry of the then new film Suffragette. Led by industry professionals, the filmmakers wrote, shot and directed these short films in just under a week. The films premiered at the BFI London Film Festival.
