Our brief was to make GoThinkBig famous amongst 16-24 year olds. The O2 sponsored portal helps give young people a foot up on the career ladder by providing incredible work experience placements.
So we made the first official music video created by young people on work experience, starring Rizzle Kicks.
The campaign punched far above its weight and resulted in O2's biggest PR story for the year. 5 million + views to date.