O2 wanted to create a digital-led idea to support the re-launch of the ‘Be more dog’ TV campaign. Mass engagement was key.
We devised a quiz that let people discover just how dog they’d become since the beginning of the campaign. Our simple binary image test was fast and fun. At the end you were awarded with your dog breed and results percentage. It was all fronted by the hero cat of the campaign, in the guise of a classic quiz show host.
It's still going strong with over 2,000,000 plays to date.