With Netflix hot on their heels, Sky set out to overhaul the way people buy Sky TV, giving them more flexibility and control - our job was to communicate it.
Taking inspiration from modern interaction design, we created a brand new visual system for the brand. It had to be clean, simple, and flexible enough to show off endless amounts of content in every conceivable format.
And then came the campaign. The brief to ourselves was to make something functional feel personal, then add a bit of charm.
Sky TV. Make it yours.