BT
‘Digital Dash’
On March 20th 2020, every school in the UK shut its doors. Class dismissed, exams axed and Sports Day, the biggest event of the school year, cancelled.
With an ambition to upskill the nation and provide a level playing field for all, BT took sports day online.
The entire campaign designed, produced and launched during lockdown.
We oversaw the branding, design and development of the app and digital event.
