Guinness
’Glassphemy’

Guinness created Nitrosurge. Suddenly, pub quality pours were made possible at home. But with that came a problem. The pub has always been the home of the perfect pint, so very few people own a proper Guinness glass.

To restore the ritual, we first had to break it. For the first time in our history, we showed our Guinness in the worst possible glasses. Once we had people's attention, we offered a swap, the wrong glass for the Guinness one.

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