Guinness
’Glassphemy’

Guinness created Nitrosurge. Suddenly, pub quality pours were made possible at home. But with that came a problem. The pub has always been the home of the perfect pint, so very few people own a proper Guinness glass.

To restore the ritual, we first had to break it. For the first time in our history, we showed Guinness in the wrong glasses, sending an entire island into a meltdown. Once we had people's attention, we offered to swap any wrong glass for an authentic Guinness one.