EE’s 5G launch is all about immersion. By blurring the lines between fantasy and reality, we dramatised just how absorbed you can become when you experience film on 5G.
easyJet wanted to get people to be more adventurous. So we put a mysterious plane door on an East London street, and asked people to step into the surreal with a Dutch inspired immersive theatre experience. Why not?
Our brief was to make GoThinkBig famous amongst 16-24 year olds. The O2 sponsored portal helps give young people a foot up on the career ladder by providing incredible work experience placements.
So we made the first official music video created by young people on work experience, starring Rizzle Kicks.
The campaign punched far above its weight and resulted in O2's biggest PR story for the year. 5 million + views to date.
With Netflix hot on their heels, Sky set out to overhaul the way people buy Sky TV, giving them more flexibility and control - our job was to communicate it.
Taking inspiration from modern interaction design, we created a brand new visual system for the brand. It had to be clean, simple, and flexible enough to show off endless amounts of content in every conceivable format.
And then came the campaign. The brief to ourselves was to make something functional feel personal, then add a bit of charm.
Sky TV. Make it yours.
Levi's bravely spoke out against gun violence and called for tougher gun controls, so we created a campaign to put guns to better use.
To help on the hunt for a shiny new role we set ourselves the brief of showcasing our lateral thinking to the advertising industry.
With a demo of an interactive light box in our book we were quickly snapped up by VCCP. Once onboard we worked alongside the digital team to turn the demo into a fully-fledged product, and then released it as a PR campaign for the agency.
Building on our campaign the previous year, our brief was to make GoThinkBig famous amongst 16-24 year olds. The O2 sponsored portal helps give young people a foot up on the career ladder by providing incredible work experience placements.
We’d already made a music video, so this year we made the music. Disco legend Nile Rodgers led the recording sessions, with the help of Rudimental. Having seen our previous campaign he gave us free reign with his entire back catalogue. An amazing gesture and an amazing opportunity.
O2 4G can’t compete on speed, but they do have a lot of great content. Upgrading to 4G makes it possible to get all this content on the go. A shift not unlike when TV went from black and white to colour. With a nod to this, our idea: ‘glorious 4G’.
Bulbs and bright neon tube lights gave us a vehicle to bring some serious Technicolor to the blue world of O2. A neat lockup of the ‘4’ and ‘G’ created a piece of branding that could be applied to everything. The campaign launched with a citywide 4G takeover. A Plan B launch gig was streamed live to YouTube and digital screens across London. The logo then went on to appear in animated shop window displays, print, on packaging and in national and local O2 4G TV spots written by other teams in the agency.
There’s a widely held belief that Volkswagens are more expensive than most competitors.
The ‘true life cost’ of a car is a figure calculated from all of the costs of the car over a fixed length of time. We created a miniature interactive village through which visitors could roughly calculate the true life costs of various aspects of their life: family, fun, holidays, food, home and of course, a Volkswagen car, showing that the little things really do add up over time, but Volkswagen is on the case.
With the majority of sponsorship activity happening around Twickenham, how could O2 engage armchair fans during the Six Nations?
We created O2 Matchday. A dual screen experience bringing you closer to the action with a live link to the referee as well as real time stats and insight.
In 2013 VCCP took home Campaign’s agency of the year award. We wanted to do something to celebrate.
Most of the beer served at award ceremonies is like piss (and the quality served to employees in agencies isn't that great either). We decided to launch the VCCP Brewery in an effort to fix these travesties.
Late Shift was created as an in-house beer for creatives burning the midnight oil. The IPA and Campaign Big beers were sent out to agencies as a good luck gesture in the afternoon before the ceremonies.
Re-launching a classic no-nonsense snack in amongst a market place full of fancy, new-fangled, flavours and foodstuffs took a bit of balls. The campaign line ‘Not Posh Nosh’ let people know exactly where we stood (not next to the single batch hand crafted maple syrup and apple wood smoked bacon popcorn).
To launch the GTi we needed to reconnect drivers with their childhood memories of cars and the thrill of driving fast. The GTi Project was born.
Our secret test facility was built around a 30ft by 25ft Scalextric track. The cars are exact replicas built to 1:43 scale and raced against the backdrop of a very stylised model city. As well as being a lot of fun to play it was a real trip down memory lane for our target market. It certainly struck a chord, we had over 590,000 racers, setting up over 4000 race leagues.
O2 wanted to create a digital-led idea to support the re-launch of the ‘Be more dog’ TV campaign. Mass engagement was key.
We devised a quiz that let people discover just how dog they’d become since the beginning of the campaign. Our simple binary image test was fast and fun. At the end you were awarded with your dog breed and results percentage. It was all fronted by the hero cat of the campaign, in the guise of a classic quiz show host.
It's still going strong with over 2,000,000 plays to date.
O2 wanted us to create some buzz around their Black Friday deals. Not easy when every electronics retailer is promising ever lower prices.
Our solution was to put the price in the hands of the consumer. We created Price Crash. Using O2's website visitors could choose when to cash out and bag a bargain on a constantly changing selection of tech. It was a test of nerve. It worked. So much so the site crashed.
A collection of ads and creative follies that didn’t quite make it onto the main page.
One-off ads, small campaigns, old stuff...